Kiramoon

Brand growth strategy- Craft a five-year strategic marketing plan for Kiramoon.

Develop a comprehensive strategic marketing plan that propels the brand's growth over the next five years.

The Ask

Kiramoon struggles to stand out in the crowded skincare market, making it difficult to grow and reach new customers.

The Problem

The Solution

Enhances products with multi-sensory experiences for customers to fully immerse in joyful self-care.

The Background

Launched in 2017, Kiramoon is a skincare brand that prioritizes multi-benefit, science-backed solutions for an enjoyable and uplifting experience. The brand values inclusivity and sustainability through recycled packaging and donates a portion of profits to mental health stigma. Kiramoon embodies a holistic self-care approach, combining effectiveness with values of inclusivity, sustainability, and social responsibility.

The Research

Senses Affect Our Mental Health

Soft, pleasing smells can reduce feelings of stress and anxiety.

Bright, vibrant colors tend to bring about a more positive mood than dull or grey colors.

Feeling the warmth of the sun or taking a warm shower can significantly boost your mood.

The type of music that you choose to listen to during a workout, for example, can help to boost your energy as well.

Skin is a ‘check engine light’ for our Mental health

A study demonstrated that chronic stress increased cortisol levels and worsened acne symptoms.

Out of 120 adult dermatology outpatients in the study, 33.4 percent reported clinically significant social anxiety.

A study found that higher levels of mindful awareness were associated with reduced psychosocial distress and improved dermatological quality of life.

When you look good, you feel good.

When you feel good, you look good.

Insight

While many brands use visual elements on their product packaging to communicate their message, Kiramoon takes it a step further by infusing its actual products with multi-sensory experiences allowing customers to feel, not just see, the essence of joyful self-care.

Opportunity

Strategy

Position Kiramoon as the catalyst for a whimsical skincare routine, transforming it from a chore into a playful daily practice that highlights the emotional connection with the products, proving that self-care can be enjoyable in a multi-sensory experience.

INTRODUCING

Communication

Define a communication style for Kiramoon that mirrors its playful essence: vibrant packaging, luxurious textures, and invigorating scents. We celebrate indulgence, inviting you to embrace your unique beauty. Kiramoon fosters inclusivity, empowering you to feel confident and pampered with every product—a sensory journey to self-love.

Community

Engaging with individuals seeking a brand like Kiramoon through resonant content fosters a sense of belonging, while partnering with streamers as affiliates provides a seamless entry into the gaming space.

Interaction

Developing a platform that encourages active participation and community ownership, featuring brand character, comic series, as well as curated lo-fi playlists and podcasts.

Visibility

Meet our customers where they are by expanding Kiramoon's accessibility in spaces where our message resonates. This includes introducing more sensory-focused merchandise and partnering with distributors like Free People, Urban Outfitters, and Francesca.

Disruptive ideas

Once the brand has firmly established itself, initiatives like experiential marketing and partnerships within the gaming industry can significantly boost brand visibility, customer engagement, and sales.