"Noosh" is a collaboration between VCU Brandcenter and the University of Richmond, redefining brand marketing and product development. With the BC team specializing in crafting brand identities and strategic positioning, we're innovating the sauce market with a twist on classic baba ganoush. Infused with spice and crafted with wholesome ingredients like eggplant, garlic, lime, and chili, Noosh offers a healthier, Whole30-compliant alternative to traditional hummus flavors.