Ninus & Co. is a company that my team at VCU Brandcenter launched to support underprivileged women. Our first initiative, “The Pink Bags,” started in August 2022, where we packed bags with feminine care products and raised nearly $1000 through donations. We partnered with Shood and Richmond Public Schools to distribute these bags at a community event. We also secured a press interview to raise awareness about our mission and the pink tax issue, sharing the article on social media to amplify our message.